Make a Donation News & Info

Getting the most out of Make-a-Donation: We want to make sure that everyone who uses Make-a-Donation gets the most out of it, so we’re using this section to try and explain how we work (as we’re working with a new concept) and give you some ideas of how to use us!

Social Responsibility: What is it?

Starting out at the complete basics, maybe you’re interested in socially responsible marketing but still have a few questions, what makes it responsible? Why is it my duty to market responsibly?

 

What is it?

It’s all to do with ethics, like some what of an ethical frame work that suggests an entity, (referring to an organisation in this case but could refer to an individual as well) has an underlying obligation to act for the benefit of society. It’s a duty everyone has to perform to maintain balance in their society, between the economy and the ecosystem.

 

There may be some form of trade-off between economic development in terms of materials and the welfare of the surrounding environment. When it comes to the actual meaning, socially responsible marketing means keeping that equilibrium balanced, so you take, but you also are giving equally. It doesn’t just apply to businesses, it applies to everyone who’s actions impact the surrounding environment.

 

Example

To be able to relate, in terms of an individual living in a community, you love the grounds, it’s your home and it keeps you happy. How does it stay put though? By you, who may pick up litter every now and then when you’re on a walk, by the guy across the road that trims communal bushes, or the lady down the street who cuts the grass.

 

It’s nothing that is set in stone saying you have to do it, it’s just considered showing respect, a kind gesture to the land that makes you so happy on a daily basis. Taking responsibility for what needs help because it can’t stay happy or ‘groomed’ on it’s own. In other words, your surroundings looks after you, you have an underlying responsibility to look after it as well!

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When it comes to a business in a community, you are like a celebrity. A celebrity is nothing without their fans, in the same sense that your business wouldn’t be able to function without the surrounding community supporting you. This is why you need to thank the community by doing something to better it, and in the process that will make people want to do business with you even more.

 

Conclusion

There are so many others that need help and so little who are willing to give it to them, be a good person! Help out your community, show off your social responsibility, plus it works in your favor because people who support their community are preferred among customers.

 

Written on October 31st, 2016

Socially Responsible Marketing: Get Started!

Written on October 14th, 2016 by and filed in Make a Donation News & Info

Click play to learn how you can get in on Socially responsible marketing and how we can help you make the transition with ease! Learn what Socially Responsible marketing is, who’s making use of it, great examples, and how we can help you achieve results as well. Take the next step and claim those double […]

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3 Project Ideas To Help Your Community For Pubs and Restaurants

Written on October 12th, 2016 by and filed in Make a Donation News & Info

There are so many great ways to raise money for charities and support your community but sometimes too much choice can make you indecisive. If you’re stumped, here are 3 really good ideas to inspire you and keep you sane!   1) You can hold a scrabble / open mic / game night, where a […]

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How do You Contribute to Your Community?

How do You Contribute to Your Community Through Your Business?

Written on September 23rd, 2016 by and filed in Make a Donation News & Info, Supporting your community, Tips for businesses

Contributing to your community through your business is not only beneficial for those you’re helping, but your business also can really benefit! So what are you doing to help your community? Do you have a whole list of activities going or is that list non-existent? It’s fine if it is, you can start now with inspiration […]

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CTA - Awareness

Socially Responsible Marketing for Pubs & Restaurants eBook (FREE)

Written on September 16th, 2016 by and filed in Make a Donation News & Info

Proud to Announce Our Free eBook is Now Available! We are very excited to present to you our new FREE eBook! It contains key information that can help you revolutionize the way you market your small pub or restaurant. Open your eyes to the world of social responsibility, see what helping others can do for […]

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Supporting a Charity: The Essentials (For Businesses)

Written on September 8th, 2016 by and filed in Make a Donation News & Info, Supporting your community, Tips for businesses

Do you want your business to get more involved with your community? Move towards a form of marketing that is more Socially Responsible? Here are the essentials, what you need to know if you’re going to take the next step and want to start the integration process.   1) Choose a Charity That is Relevant: […]

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What is Socially Responsible Marketing?

Written on September 1st, 2016 by and filed in Make a Donation News & Info

Definition By definition Socially Responsible Marketing is the idea that businesses should balance profit-making activities with activities that benefit society. When you create a business, if you want it to be socially responsible it should have a positive relationship to the society since the two will be working closely together. The International Organization for Standardization (ISO), claims the […]

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3 Key Tips : How to Increase Revenue for Your Pub or Restaurant

Written on August 30th, 2016 by and filed in Make a Donation News & Info

  1) Social Media Presence: Strong social media presence creates awareness, awareness that sparks interest leading people to want to know more. People who want to know more will then take the next step and move onto your website (Learn how to have a strong website in the following point). On social media you should […]

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New Charities on Make A Donation

Written on March 31st, 2016 by and filed in Make a Donation News & Info

Deerhurst and Apperley Church of England Primary School   We’re very excited to be welcoming Dominick Cunningham to the school. In 2011, Dominick helped Team GB win team silver at the European Youth Olympics. Dominick trains alongside Olympic silver medallist Kristian Thomas and has his sights firmly set on Rio 2016. Dominick Cunningham will be […]

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Sports for Schools Fundraising at make a donation

Fundraiser Focus on Freya Wilson

Written on March 2nd, 2016 by and filed in Latest Fundraising News & Events, Make a Donation News & Info

A Sports for Schools fundraiser is Freya Wilson. She will be participating in a fitness circuit with Dan James, Paralympics Footballer on the 9th of March 2016. Her goal is to raise £100. Click here to sponsor Freya We decided to investigate why 5 year old Freya has taken on this amazing challenge to raise […]

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