Make a Donation articles

Welcome to our blog. Here we'll be sharing our success stories, discussing community matters and issues that are relevant to our not-for-profit groups and local businesses. Our ambassadors will be making contributions too - watch out for them.

Why Corporate Social Responsibility Matters

Written on November 17th, 2016 by and filed in Supporting your community, Tips for businesses

According to CEO of Net Impact, Liz Maw claims that CSR is becoming a lot more popular as forward-thinking companies embed sustainability into the core of their business operations to create shared value for business and society.

Maw makes the point that “Sustainability isn’t just important for people and the planet, but also is vital for business success. Communities are grappling with problems that are global in scope and structurally multifaceted — Ebola, persistent poverty, climate change. The business case for engaging in corporate social responsibility is clear and unmistakable.”

As the popularity of social responsibility increases among companies, big and small, it starts to pick up even more momentum as it’s obvious customers would rather support a company that is ethical. Not only does it attract customers but obviously at the root of the reason everyone chooses to market responsibly, it benefits the community in terms of it’s people or it’s environment (or both!) People can see how much it matters when they see change in a community and see that it really does help.

Corporate social responsibility is a really important ethical roll that every business needs not to turn a blind eye to as so many have in the past. Statistics show that 55% of consumers are willing to pay more for products from socially responsible companies, showing how passionate the community is about these topics.

Looking at into the minds of the businesses, one can see the importance for CSR, and how passionate the community is about it all and they’re responding. Statistics show that 93% of the world’s largest 250 companies now publish annual CSR reports now, that’s almost all of them! Also, last year, in total $17.8 billion is the amount that corporations gave to charities. Finally, 65% of Fortune 500 companies offer matching gift programs (prime example: TOM’s).

 

While many companies have listened to the people and new practice some form of social responsibility, some are making it a core of their operations:

  • Ben and Jerry’s, for instance, uses only fair trade ingredients and has developed a sustainability program for dairy farms in its home state.
  • Starbucks has created its C.A.F.E. Practices guidelines, which are designed to ensure the company sources sustainably grown and processed coffee by evaluating the economic, social and environmental aspects of coffee production.
  • Tom’s Shoes, another notable example of a company with CSR at its core, donates one pair of shoes to a child in need for every pair a customer purchases.

 

Deciding to convert your company to one that has Social Responsibility at it’s core is truly a win-win situation. Your company will not only appeal to more customers, but you’ll make your community a better place, but in order to do so you need to convert to CSR wholeheartedly.

You need to practice what you preach, you cant just claim that you’re socially responsible, you need to prove it. Do good deeds, donate a percentage of your earnings, start a matching gift program, there are so many options. You can start off with something small like temporary percentage donation on a certain product until you come up with a more permanent plan in the long run.

The big mistake that a lot of companies make is that they don’t promote what they do to prove that they are socially responsible. They simply tell people that they are and that isn’t enough, people want backing to the claims so make it known. Blog about what you do for your community, Tweet it, Facebook it, get it out there!

Conclusion

Corporate social responsibility is truly a win win situation, get started now, and do it the right way because lets face it – It really does matter! (For you and your community)


socially responsible

How To Advertise Your Business as Socially Responsible

Written on November 4th, 2016 by and filed in Supporting your community, Tips for businesses

In this day in age when it comes to marketing, the best way to go is to become Socially responsible. It wont only help people in the world who need it most but it will also set your business apart from the rest. There are so many companies trying to get their name out there, […]

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Social Responsibility

Social Responsibility: What is it?

Written on October 31st, 2016 by and filed in Make a Donation News & Info, Tips for businesses

Starting out at the complete basics, maybe you’re interested in socially responsible marketing but still have a few questions, what makes it responsible? Why is it my duty to market responsibly?   What is it? It’s all to do with ethics, like some what of an ethical frame work that suggests an entity, (referring to an […]

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Socially Responsible Marketing: Get Started!

Written on October 14th, 2016 by and filed in Make a Donation News & Info

Click play to learn how you can get in on Socially responsible marketing and how we can help you make the transition with ease! Learn what Socially Responsible marketing is, who’s making use of it, great examples, and how we can help you achieve results as well. Take the next step and claim those double […]

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3 Project Ideas To Help Your Community For Pubs and Restaurants

Written on October 12th, 2016 by and filed in Make a Donation News & Info

There are so many great ways to raise money for charities and support your community but sometimes too much choice can make you indecisive. If you’re stumped, here are 3 really good ideas to inspire you and keep you sane!   1) You can hold a scrabble / open mic / game night, where a […]

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Marketing for pubs

5 Tips To Master Marketing For Pubs

Written on September 30th, 2016 by and filed in Supporting your community, Tips for businesses

I’m sure you’ve seen many forms of posts talking about marketing tips and tricks… Ignore them all and read this because this is the one stop list that you need to be able to totally master marketing for your pub! Interested in socially responsible marketing to grow your business? Click here to download our free Socially […]

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How do You Contribute to Your Community?

How do You Contribute to Your Community Through Your Business?

Written on September 23rd, 2016 by and filed in Make a Donation News & Info, Supporting your community, Tips for businesses

Contributing to your community through your business is not only beneficial for those you’re helping, but your business also can really benefit! So what are you doing to help your community? Do you have a whole list of activities going or is that list non-existent? It’s fine if it is, you can start now with inspiration […]

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CTA - Awareness

Socially Responsible Marketing for Pubs & Restaurants eBook (FREE)

Written on September 16th, 2016 by and filed in Make a Donation News & Info

Proud to Announce Our Free eBook is Now Available! We are very excited to present to you our new FREE eBook! It contains key information that can help you revolutionize the way you market your small pub or restaurant. Open your eyes to the world of social responsibility, see what helping others can do for […]

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